3 Kings : Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise

"Fascinating, well-done biography of one of the most extraordinary entrepreneurs of our era."--Steve Forbes

Praise for Empire State of Mind

"One of the year's best rock books."--Bloomberg News

"Zack O'Malley Greenburg has become one of the rare reporters to bring dignified coverage of the hip-hop business into the mainstream. Empire State of Mind is a pure product of Greenburg's care and insight, an exploration of hip-hop's most enigmatic mogul, Jay-Z."--Dan Charnas, author of The Big Payback: The History of the Business of Hip-Hop

"Greenburg's narrative traces how the titular kings' trajectories transformed a music genre into a global juggernaut that's equal parts industry, culture and movement. There are copious lessons here in bringing ferocious energy to a concept--and honing that concept for the masses--that will serve would-be moguls in any arena."--Kathryn Dill, Careers Editor, CNBC

"A vividly clear depiction of the commercial empires built by Diddy, Jay-Z, and Dr. Dre. The book documents their humble beginnings, their rise to fame and illustrates the important connection to the pioneers who paved the way for their success... an exceptional read."--Rocky Bucano, President of the Universal Hip-Hop Museum

"Greenburg has become one of the rare reporters to bring dignified coverage of the hip-hip business into the mainstream."--Dan Charnas, author of The Big Payback

"Finance is a central focus in hip-hop, but few writers have the facts and figures to discuss it credibly. Greenburg demystifies three iconic rap artists who these days make most of their money apart from rap. It's a well-constructed analysis that you don't need to be an expert to appreciate."--Ben Westhoff, author of Original Gangstas

"Plain and simple: I'm just a diehard fan."--Kevin Olusola, Grammy-winning member of Pentatonix

"If Jay-Z, Diddy, and Dr. Dre are shrouded in mystery and inclined towards self-mythologizing, Greenburg does one of the most difficult things a reporter can do: he artfully chronicles their ascent, carefully accounts for their fortunes, and renders moguls as actual flesh and blood mortals. It reaffirms his bona fides as the preeminent journalist covering the business of hip-hop."--Jeff Weiss, author of Biggie vs 2pac

"Greenburg reveals a blueprint for how billions were made by and for the artists themselves. An excellent read and a valuable education for entrepreneurs, industry insiders, outsiders, and music aficionados."--Josh Davis, author of Two Awesome Hours