The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)
Jeetendr Sehdev
ISBN 10: 1250107520 ISBN 13: 9781250107527
Verlag: St. Martin's Publishing Group, 2017
Gebraucht
Hardcover
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Beschreibung
Beschreibung:
Focusing on the insights of a leading celebrity marketing expert, the book unveils the secrets to thriving in today's internet-driven culture. Jeetendr Sehdev shares strategies and knowledge that highlight the importance of understanding digital dynamics for success, even if his name isn't widely recognized. This exploration offers valuable lessons for anyone looking to navigate and excel in the evolving landscape of online influence and marketing. Bestandsnummer des Verkäufers ddf7dfb0-4fb0-4341-850c-35c09b16ca61
Inhaltsangabe:
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.
In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through?
Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch.
From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Über die Autorin bzw. den Autor: Jeetendr Sehdev is the world's leading celebrity expert. A trailblazer in pop culture insights, he has become one of the most prominent figures in celebrity news and a sought-after advisor to top international companies. Jeetendr's research on the power of YouTube stars continues to make global headlines and has gained him influencer status and over a million subscribers on social media. He is a familiar face on shows like Access Hollywood, The Insider and CNN Tonight and he regularly writes opinion pieces for publications like The Guardian and Forbes. A graduate of Oxford University and Harvard Business School, Jeetendr is a British national who now lives in sunny Los Angeles.
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Bibliografische Details
Titel: The Kim Kardashian Principle: Why Shameless ...
Verlag: St. Martin's Publishing Group
Erscheinungsdatum: 2017
Einband: Hardcover
Zustand: As New
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The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)
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The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)
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Zustand: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. V20J-00939
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The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)
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The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1250107520I4N00
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The Kim Kardashian Principle : Why Shameless Sells (and How to Do It Right)
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The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)
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Hardcover. Zustand: Brand New. 256 pages. 8.50x6.00x1.00 inches. In Stock. Artikel-Nr. 1250107520
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