Killer Content: Strategies for Web Content and E-Commerce. Dieser Artikel ist nicht verfügbar.Killer Content: Strategies for Web Content and E-Commerce

In just a few short years, the World Wide Web has turned traditional business models upside down. Killer Content describes how to adapt business, application, and network topologies to meet the needs of the most important new breed of customer ― the online consumer. A well-rounded guide for IT students and professionals, this book defines the changing models for Web-based commerce and shows how to correlate the demands and rewards of digital commerce and adapt them to different business environments. In addition to providing details about the emerging digital assets and consumer communities, the author examines a series of case studies from Internet ground breakers such as Priceline.com, TheStreet.com, Salon, Yahoo!, and Amazon.com.

Mai-lan Tomsen was one of the first product managers at Qpass, focusing on the growth and development of the system infrastructure supporting customer activity and transaction load for the content network. Previously, she worked at Microsoft on COM+ Services, Transaction Server, and Commerce Server. Mai-lan has helped leading organizations, such as the Wall Street Journal, New York Times, and Corbis, gain revenue from content commerce. She has written numerous articles for Microsoft Systems Journal and Microsoft Internet Developer. Mai-lan can be contacted at mailan@earthlink.net

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