Key Customers: How to Manage Them Profitably (CIM Professional Development)

Sprache: Englisch

Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 2000

0750646152 / 9780750646154

  • Softcover
  • Gebraucht
Alle Details anzeigen

Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 16. März 2007

Softcover

Zustand: Gebraucht - Gut

EUR 2,59

EUR 6,71 Versand 
Versand von Vereinigtes Königreich nach USA

Anzahl: 1 verfügbar

In den Warenkorb
30 Tage kostenlose Rückgabe

Artikelbeschreibung des Verkäufers

Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic planning? * do you know what strategy your customer has for your company? By addressing these key questions McDonald, Rogers and Woodburn draw out the business issues that really matter - from developing a customer classification system that really works, analysing the needs of key accounts, developing the skills of key account managers to how systems for implementing key account plans can be developed. Throughout the book the emphasis is on clarifying and articulating the key concepts to give the reader the tools to apply in the marketplace. The 'real world' approach is based on best practice from leading companies globally and the latest research from the renowned Cranfield School of Management. 'Key Customers' comes from authors with an international reputation in this field and is an essential guide to customer management for marketing and sales executives, and all senior management with strategic responsibility. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR001475149

Titel
Key Customers: How to Manage Them Profitably (CIM Professional Development)
Autor
Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK)
Verlag
Elsevier Science & Technology, United Kingdom, Oxford
Erscheinungsjahr
2000
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0750646152
ISBN-13
9780750646154
Artikelgewicht
753 Gramm
Abmessungen
189.0 x 246.0

WorldofBooks

Goring-By-Sea, WS, Vereinigtes Königreich

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 16. März 2007

Versandkosten von Vereinigtes Königreich nach USA

Artikel7 bis 12 Werktage5 bis 9 Werktage
Erster ArtikelEUR 6,71EUR 14,38
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Shopbeschreibung

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

Spezialisierung

COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTION

Unternehmensdaten der Verkäuferin bzw. des Verkäufers

World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Vereinigtes Königreich BN12 4QY