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Jump Start: Japan Comes to the Heartland

Gelsanliter, David

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ISBN 10: 4770017138 / ISBN 13: 9784770017130
Verlag: Kodansha Amer Inc, New York, 1992
Gebraucht Zustand: Very Good Softcover
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4770017138 Business/Economics Very good. Minor creasing. Clean copy. Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers WARE1R4357

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Bibliografische Details

Titel: Jump Start: Japan Comes to the Heartland

Verlag: Kodansha Amer Inc, New York

Erscheinungsdatum: 1992

Einband: Paperback

Zustand:Very Good

Über diesen Titel


Rich in implications for American industry, this first-class piece of reportage on the U.S.-Japanese "car wars" traces the economic, political, and social penetration of the Japanese Big Three into the fabric of the U.S heartland, as it creates a wrenching, funny, and heartwarming portrait of intermingling cultures in small-town America.

From Publishers Weekly:

In this interesting, revealing study of three Japanese auto plants--Honda in Ohio, Nissan in Tennessee and Toyota in Kentucky--freelance journalist Gelsanliter examines the industrial "invasion" of America by which Tokyo threatens to outdo Detroit's GM-Chrysler-Ford in sales and popularity. He shows that the Japanese firms, while competing among themselves, also share familial worker-management "life employment" values that appeal to American employees, community businesses and state governments. Union organizers, we're told, have not done well in these Japanese plants, despite UAW claims of assembly-line "speed-ups." With nine assembly plants in six states and Canada, the Japanese efforts have been so successful that, according to the author, Honda America's president Tetsuo Chino predicts that 50,000 of these North American-made cars will be exported back to Japan in 1991, "helping you correct your unfavorable trade balance."
Copyright 1990 Reed Business Information, Inc.

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