The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning. Dieser Artikel ist nicht verfügbar.
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Sprache: Englisch
Verlag: McGraw-Hill Education, 2019
- Hardcover
- Gebraucht
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 20. Dezember 2007
Nicht verfügbar
Hardcover
Zustand: Gebraucht - Gut
EUR 6,54
Artikelbeschreibung des Verkäufers
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Bestandsnummer des Verkäufers 00100051722
- Titel
- The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
- Autor
- Ammerman, William
- Verlag
- McGraw-Hill Education
- Erscheinungsjahr
- 2019
- Zustand
- Very Good
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 1260441253
- ISBN-13
- 9781260441253
Marketers are harnessing the enormous power of AI to drive unprecedented results 
The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaignsall in real time. Whats next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shiftwhile delivering the information and insight you need to stay ahead of the game. 
Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. Youll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers buying decisions. Youll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And youll find unmatched insight into how to harness the power of artificial intelligence for maximum results.
As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposaland capitalizing on it with AI.
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Über die Autorin bzw. den Autor
William Ammerman is Executive Vice President of Digital Media at Six Sails Group. As Global Head of Advertising for Frankly Inc., he managed digital advertising for hundreds of television stations, including their websites, mobile apps, and connected television (OTT) platforms. Prior to that, Ammerman was Tribune Media's Vice President of Programmatic and Data-Driven Revenue, and held senior advertising positions with Hearst Television and Capitol Broadcasting. He has a masters from the UNC School of Media & Journalism and has completed post-graduate work in artificial intelligence at MIT. 
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