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Bibliografische Details

Titel: Introduction to Marketing : Theory and Practice
Verlag: Oxford University Press, Incorporated
Ver�ffentlichungsdatum: 2003
Sprache: Englisch
ISBN-10: 0199266271
ISBN-13: 9780199266272
Bindung: Softcover
Zustand: Very Good

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Adrian Palmer is Professor of Services Marketing at the University of Gloucestershire. Previously he was Professor of Tourism and Marketing at the University of Ulster.
Prior to joining Academia he held management positions within the transport and travel industry. He has published widely on the subjects of buyer-seller relationships, customer loyalty and service quality. He is a member of the editorial boards for the European Journal of Marketing, Journal of Marketing Management, and Journal of Services Marketing.

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