This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780415249447.

Bestandsnummer des Verk�ufers 5570013

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Bibliografische Details

Titel

Introducing Social Semiotics

Verlag

Routledge

Ver�ffentlichungsdatum

2005

Sprache

Englisch

ISBN-10

0415249449

ISBN-13

9780415249447

Bindung

Softcover

Zustand

Good

Verk�uferkataloge

Language & Linguistics

�ber diesen Titel

Inhaltsangabe

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

�ber die Autorin bzw. den Autor

Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.

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