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Bibliografische Details

Titel: Internet Marketing: Strategy, Implementation and Practice
Verlag: Financial Times/ Prentice Hall
Ver�ffentlichungsdatum: 2002
Sprache: Englisch
ISBN-10: 0273658832
ISBN-13: 9780273658832
Bindung: Paperback
Ausgabe: 2. Auflage
Zustand: Very Good

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Inhaltsangabe

"Internet Marketing" will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. "Internet Marketing" is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of "Internet Marketing" has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.