Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.

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Bibliografische Details

Titel: Internet Marketing: Strategy, Implementation and Practice
Verlag: Financial Times/ Prentice Hall
Ver�ffentlichungsdatum: 2002
Sprache: Englisch
ISBN-10: 0273658832
ISBN-13: 9780273658832
Bindung: Paperback
Ausgabe: 2. Auflage
Zustand: Used; Very Good

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Inhaltsangabe

"Internet Marketing" will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. "Internet Marketing" is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of "Internet Marketing" has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.

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