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Bibliografische Details

Titel: Internet Marketing (NetEffect Series)
Verlag: Prentice Hall
Erscheinungsjahr: 2003
Sprache: Englisch
ISBN-10: 0130336289
ISBN-13: 9780130336286
Einband: Softcover
Zustand: Very Good

�ber diesen Titel

Inhaltsangabe

For courses in Marketing and Internet Marketing.

This comprehensive text makes the world of Internet marketing understandable and accessible, and explores its relationship to traditional marketing―building on learners' previous marketing knowledge of positioning, audience, target markets, and direct response marketing. Clear language, logical organization, and pertinent, practical examples give readers the Internet marketing “how-to” and allows them to relate this material to their own goals, products, and services.

�ber die Autorin bzw. den Autor

Barbara Cox earned her doctorate in education and psychology from Stanford University. Her professional life includes work as educator at college/university level, corporate trainer, and textbook author. She has directed the work of marketing departments, including strategic planning, market research, direct response marketing, and public communications. She is the principal of Cox Marketing Services and associate faculty at Saddlebrook College in Mission Viejo, California. She and William Koelzer are the authors of Internet Marketing in Real Estate (Prentice Hall, 2001) and Internet Marketing in Hospitality (Prentice Hall, 2004).

William Koelzer applies more than thirty years of marketing experience to the creation of his work. He has owned his own marketing consulting and promotional firm, Koelzer & Associates, since 1979. He was Vice President of Cochrane Chase & Co., the largest full-service advertising agency in Orange County, California. Koelzer served major clients including Technicolor, Carl's Jr.^™ restaurants, Dos Equis^™ beer, Armor All^™, and AMF Voit^�. He is the recipient of two PROTOS awards for Outstanding Achievement, from the Orange County Public Relations Society of America.

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