International Strategy: Context, Concepts and Implications

David Collis

Verlag: Wiley India Pvt. Ltd, 2014
ISBN 10: 8126552425 / ISBN 13: 9788126552429
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International Strategy explores the three vital differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face and the increased scale of activities that is fostered by global participation. The text examines how these combined phenomena create tensions and tradeoffs along key factors, including which product to offer around the world, which countries in which to compete, where to locate various activities and how to organize the firm worldwide.Acknowledgments Preface Introduction: Motivation and Definition -- What is International Strategy? Part One The Context Facing Multinational Firms 1 The Ubiquity and Importance of International Competition 2 Why Do Firms Go International? The Justification for the Existence of the Multinational Corporation Part Two Conceptual Framework: What is Different about International Strategy? 3 What is Distinctively International about International Strategy? 4 What is Uniquely Strategic about International Strategy? 5 Generic International Strategies 6 Choice of Generic International Strategy Part Three Managerial Implications 7 What Product? 8 Which Country? 9 Where to Locate? 10 How to Organize? 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? About the Author Index Printed Pages: 392. Buchnummer des Verkäufers 85917

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Inhaltsangabe: International strategy explores the three vital differences between domestic and international competition: the heterogeneity of markets in which companies are involved, the volatility of economic conditions that firms face and the increased scale of activities that is fostered by global participation. The text examines how these combined phenomena create tensions and tradeoffs along key factors, including which product to offer around the world, which countries in which to compete, where to locate various activities and how to organize the firm worldwide. The context facing multinational firms conceptual framework: what is different about international strategy? managerial implications table of contentsacknowledgments preface introduction: motivation and definition -- what is international strategy? part one the context facing multinational firms the ubiquity and importance of international competition why do firms go international? the justification for the existence of the multinational corporation part two conceptual framework: what is different about international strategy? what is distinctively international about international strategy? what is uniquely strategic about international strategy? generic international strategies choice of generic international strategy part three managerial implications what product? which country? where to locate? how to organize? the modern multinational: is there one best strategy? are we all transnational now? about the author index

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Titel: International Strategy: Context, Concepts ...
Verlag: Wiley India Pvt. Ltd
Erscheinungsdatum: 2014
Einband: Softcover
Zustand: New

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David Collis
Verlag: Wiley John & Sons Aug 2014 (2014)
ISBN 10: 1405139684 ISBN 13: 9781405139687
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Buchbeschreibung Wiley John & Sons Aug 2014, 2014. Taschenbuch. Buchzustand: Neu. Neuware - THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY 373 pp. Englisch. Artikel-Nr. 9781405139687

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