International Marketing Strategy. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: -, 2004
- Softcover
- Gebraucht
Anbieter: AwesomeBooks, Wallingford, Vereinigtes KönigreichAwesomeBooks
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 28. November 2006
Nicht verfügbar
Softcover
Zustand: Gebraucht - Gut
EUR 10,40
Artikelbeschreibung des Verkäufers
International Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Bestandsnummer des Verkäufers 7719-9781844800254
- Titel
- International Marketing Strategy
- Autor
- -
- Verlag
- -
- Erscheinungsjahr
- 2004
- Zustand
- Very Good
- Einband
- Paperback
- Sprache
- Englisch
- ISBN-10
- 1844800253
- ISBN-13
- 9781844800254
- Auflage
- 4. Auflage
This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds in maintaining the clarity of the previous editions while incorporating new and original material which ensures its continued status as the number one UK text on international marketing. The book is divided into three main subject areas, analysis, strategy development and implementation. In each of the key subject areas the book continues to stress the importance of building the skills, aptitudes and abilities of managers in order to equip their firms to compete effectively in the global marketplace. This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds in maintaining the clarity of the previous editions while incorporating new and original material which ensures its continued status as the number one UK text on international marketing. The book is divided into three main subject areas, analysis, strategy development and implementation. In each of the key subject areas the book continues to stress the importance of building the skills, aptitudes and abilities of managers in order to equip their firms to compete effectively in the global marketplace.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.