International Marketing and Export Management
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ISBN 10: 0273655213 ISBN 13: 9780273655213
Verlag: -, 2002
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Paperback
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Beschreibung
Beschreibung:
International Marketing and Export Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780273655213
Inhaltsangabe:
This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the emergence of e-commerce, improvements in transportation and logistics, continued lowering of barriers to trade and investment, the growth of international alliances and the increasing globalization of business are examined. International Marketing and Export Management 4th edition is focused primarily on the marketing decisions and management processes involved in developing export and other international marketing operations. Whilst, the exporting focus remains for this fourth edition, more extensive material on other forms of entry and methods for evaluating market entry strategy is provided. Key procedural aspects and activities required in marketing are covered from the perspective of how a company can creatively adapt to the international environments within which it can operate. Key Features *Unique emphasis on exporting *Role of the
Über die Autorin bzw. den Autor: Gerald Albaum is Visiting Scholar at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at University of Oregon, USA. He is also Senior Research Fellow at the IC² Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor of International Business at San Francisco State University, USA. He has also taught in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands. He is Chairman of the Board of Advisers of the Korean Business Studies Association and Senior Editor of the Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
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Bibliografische Details
Titel: International Marketing and Export Management
Verlag: -
Erscheinungsdatum: 2002
Einband: Paperback
Zustand: Very Good
Auflage: 4. Auflage