International Marketing and Export Management
Duerr, Edwin, Burk Wood, Marian, Albaum, Gerald, Strandskov, Jesper
ISBN 10: 0273686348 ISBN 13: 9780273686347
Verlag: Prentice Hall PTR, 2004
Gebraucht
Softcover
Verkäufer
Better World Books, Mishawaka, IN, USA
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Beschreibung
Beschreibung:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 12601735-6
Inhaltsangabe:
This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.
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Bibliografische Details
Titel: International Marketing and Export Management
Verlag: Prentice Hall PTR
Erscheinungsdatum: 2004
Einband: Softcover
Zustand: Good
Auflage: 5 Edition.