This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780071105941. Bestandsnummer des Verk�ufers 9070522

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Bibliografische Details

Titel: International Marketing

Verlag: Mcgraw-Hill Higher Education

Erscheinungsdatum: 2007

Einband: Softcover

Zustand: Poor

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Inhaltsangabe:

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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International Marketing

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Unternehmensdaten des Verk�ufers