International Business. Dieser Artikel ist nicht verfügbar.International Business

We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.

 

This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

Stuart Wall is Professor of Business and Economics at the Ashcroft International Business School and teaches quantitative methods on a wide range of undergraduate, professional and postgraduate courses. He has extensive experience in applying these techniques, having acted as a consultant to local, regional and multinational companies, and having run his own business for many years.Chris Mitchell has taught quantitative methods to a wide range of students at undergraduate level, both in Business and in Science and Technology faculties. He is himself an entrepreneur, having launched his own successful sound-recognition software company, winning a business fellowship with Cisco Systems in the UK to develop his ideas further.