International Business: Text and Cases

P.K. Yadav,Sanjay Misra

Verlag: PHI Learning, 2008
ISBN 10: 8120336526 / ISBN 13: 9788120336520
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Today, with the pervasive impact of globalization and liberalization sweeping across the globe, exerting its influence on both the developed and the developing nations, business is no more confined to the national borders of a country. More and more companies are spreading their business to markets abroad (for example, Tata Consultancy Services and Infosys Technologies spreading their business to USA and elsewhere) or acquiring new companies (for instance, Tata acquiring the Corus and the Land Rover and Jaguar, or reversely, Vodafone acquiring Hutch). International business, therefore, has become such an important area of study for students of management and commerce. This comprehensive and easy-to-read text tries to lay bare the ramifications and complexities of international business. Divided into six sections, the book provides a harmonious blend of concepts and applications of international business. What distinguishes the text is the emphasis it lays on the Indian cases and the Indian scenario through the provision of many cases and illustrative examples. However, the book goes beyond the Indian context by giving international cases, thus imbuing the text with a global business flavour. CONTENTS: Preface ? Acknowledgements Part 1 INTRODUCTION 1. International Business: An Overview Part 2 INTERNATIONAL BUSINESS ENVIRONMENT 2. International Cultural Environment 3. International Political Environment 4. International Economic Environment Part 3 TRADE PART AND INVESTMENT 5. International Trade Theory 6. The Political Economy of International Trade 7. Regional Economic Integration 8. Foreign Direct Investment Part 4 MONETARY SYSTEM 9. Foreign Exchange Market 10. International Monetary System Part 5 STRATEGY AND STRUCTURE 11. The Strategy of International Business 12. The Organization Strategy of International Business Part 6 BUSINESS OPERATIONS 13. International Production 14. International Marketing 15. International Human Resource Management 16. International Financial Management Index Printed Pages: 304. Buchnummer des Verkäufers 11086

Bibliografische Details

Titel: International Business: Text and Cases
Verlag: PHI Learning
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: New
Auflage: First edition.

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