International Business. Dieser Artikel ist nicht verfügbar.
Rugman, Alan M., Collinson, Simon.
Sprache: Englisch
Verlag: Pearson Education, Limited, 2008
- Softcover
- Gebraucht
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
Verkäufer:in bei ZVAB seit 3. August 2006
Zustand: Gebraucht - Befriedigend
EUR 6,82
Artikelbeschreibung des Verkäufers
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers GRP91591260
- Titel
- International Business
- Autor
- Rugman, Alan M., Collinson, Simon.
- Verlag
- Pearson Education, Limited
- Erscheinungsjahr
- 2008
- Zustand
- Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0273716549
- ISBN-13
- 9780273716549
- Auflage
- 5 Edition.
- Artikelgewicht
- 2,985 Pfund
- Abmessungen
- N/A
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
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Über die Autorin bzw. den Autor
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
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