International Business
Rugman, Alan M., Collinson, Simon.
ISBN 10: 0273716549 ISBN 13: 9780273716549
Verlag: Pearson Education, Limited, 2008
Gebraucht
Softcover
Verkäufer
Better World Books, Mishawaka, IN, USA
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Beschreibung
Beschreibung:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP62915730
Inhaltsangabe:
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Über die Autorin bzw. den Autor:
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
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Bibliografische Details
Titel: International Business
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: Good
Auflage: 5 Edition.