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Bibliografische Details

Titel: International Business: Environments and ...

Verlag: Pearson 01/06/2003

Erscheinungsdatum: 2003

Einband: Softcover

Zustand: Very Good

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For undergraduate and graduate courses in International Business. This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples.

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