International Business Case Studies For the Multicultural Marketplace (Managing Cultural Differences). Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: taylor & francis (edition 1), 1994
- Softcover
- Gebraucht
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Softcover
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Artikelbeschreibung des Verkäufers
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Bestandsnummer des Verkäufers 088415193X-8-1
- Titel
- International Business Case Studies For the Multicultural Marketplace (Managing Cultural Differences)
- Autor
- Moran, Robert T.; Braaten, David O.; Walsh Jr., John E.
- Verlag
- taylor & francis (edition 1)
- Erscheinungsjahr
- 1994
- Zustand
- Very Good
- Einband
- Paperback
- Sprache
- Englisch
- ISBN-10
- 088415193X
- ISBN-13
- 9780884151937
- Auflage
- 1.
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.
Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.
With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.
An important collection of international case studies and commentary from the award-winning authors of Managing Cultural Differences.
A comprehensive exploration of all aspects of multicultural management from forming strategic alliances to negotiations to marketing and service excellence
Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.
With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.
An important collection of international case studies and commentary from the award-winning authors of Managing Cultural Differences.
A comprehensive exploration of all aspects of multicultural management from forming strategic alliances to negotiations to marketing and service excellence
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Über die Autorin bzw. den Autor
Robert T. Moran, David O. Braaten, John E. Walsh
„Über diesen Titel“ gehört möglicherweise zu einer anderen Auflage dieses Titels.