The Interface: IBM and the Transformation of Corporate Design, 1945?1976

John Harwood

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Sprache: Englisch

Verlag: University of Minnesota Press, 2011

0816670390 / 9780816670390

Serie: Buch 1 von 20 - A Quadrant Book

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Artikelbeschreibung des Verkäufers

"In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM?s corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed?a story told in full for the first time in John Harwood?s The Interface?remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM?s program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr. The Interface offers a detailed account of the key role these designers played in shaping both the computer and the multinational corporation. Harwood describes a surprising inverse effect: the influence of computer and corporation on the theory and practice of design. Here we see how, in the period stretching from the ?invention? of the computer during World War II to the appearance of the personal computer in the mid-1970s, disciplines once well outside the realm of architectural design?information and management theory, cybernetics, ergonomics, computer science?became integral aspects of design.As the first critical history of the industrial design of the computer, of Eliot Noyes?s career, and of some of the most important work of the Office of Charles and Ray Eames, The Interface supplies a crucial chapter in the story of architecture and design in postwar America?and an invaluable perspective on the computer and corporate cultures of today.".…

Bestandsnummer des Verkäufers CIN0816670390G

Titel
The Interface: IBM and the Transformation of Corporate Design, 1945?1976
Autor
John Harwood
Verlag
University of Minnesota Press
Erscheinungsjahr
2011
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0816670390
ISBN-13
9780816670390
Serie
Buch 1 von 20: A Quadrant Book

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Versandkosten innerhalb von USA

Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,77
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