Integrated Marketing Communications (The Marketing). Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: Butterworth-Heinemann, 1995
- Softcover
- Gebraucht
Anbieter: Ammareal, Morangis, FrankreichAmmareal
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 29. August 2016
Nicht verfügbar
Softcover
Zustand: Gebraucht - Gut bis sehr gut
EUR 6,17
Artikelbeschreibung des Verkäufers
Ancien livre de bibliothèque avec équipements. Couverture différente. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.
Bestandsnummer des Verkäufers G-463-365
- Titel
- Integrated Marketing Communications (The Marketing)
- Autor
- Ian Linton, Kevin Morley et Chartered Institute of Marketing
- Verlag
- Butterworth-Heinemann
- Erscheinungsjahr
- 1995
- Zustand
- Bon
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0750619384
- ISBN-13
- 9780750619387
The Rover Group's highly controversial decision to move all its marketing support and communications programmes into one agency - Kevin Morley Marketing - highlighted the benefits of integrating above- and below-the-line marketing communications. It has also made it one of the hottest marketing topics of the decade.
The integrated approach ensures a single, powerful communications strategy supporting the development of competitive advantage and the right level of professional communications support across all critical marketing activities, including sales force development, retailing, customer care, and relationship marketing. In practical terms that means consistent messages and visual standards across all communications media, strengthening the corporate image and providing better value for money and simpler administration.
The integrated approach ensures a single, powerful communications strategy supporting the development of competitive advantage and the right level of professional communications support across all critical marketing activities, including sales force development, retailing, customer care, and relationship marketing. In practical terms that means consistent messages and visual standards across all communications media, strengthening the corporate image and providing better value for money and simpler administration.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.