Integrated Advertising, Promotion, and Marketing Communications. Dieser Artikel ist nicht verfügbar.
Clow, Kenneth E., Baack, Donald E.
Sprache: Englisch
Verlag: Pearson Education, Limited, 2013
- Softcover
- Gebraucht
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
Verkäufer:in bei ZVAB seit 3. August 2006
Zustand: Gebraucht - Befriedigend
EUR 7,20
Artikelbeschreibung des Verkäufers
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 6181537-6
- Titel
- Integrated Advertising, Promotion, and Marketing Communications
- Autor
- Clow, Kenneth E., Baack, Donald E.
- Verlag
- Pearson Education, Limited
- Erscheinungsjahr
- 2013
- Zustand
- Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0133126242
- ISBN-13
- 9780133126242
- Auflage
- 6th Edition.
- Artikelgewicht
- 2,09 Pfund
- Abmessungen
- N/A
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
Package consists of
0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --
0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
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