Institutions of higher learning luxury management professional planning materials: luxury marketing(Chinese Edition)

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: 2012 09 Pages: 180 Language: Chinese Publisher: Foreign Economic and Trade University Press. China has become the world's largest luxury goods consumer market. Zhu Mingxia institutions of higher learning the luxury management professional planning materials: Luxury Marketing key macro operating environment of the Chinese luxury goods market. the Chinese luxury goods market characteristics (differences with the West). the Chinese luxury goods consumption patterns and consumer Behavior. a comparative analysis of China. Japan and South Korea of ??luxury goods consumption characteristics. Institutions of higher education the luxury management professional planning materials: luxury marketing Chinese luxury goods market product strategy. pricing strategy. promotion strategy. channels established decision-making and brand protection strategy made a more detailed study. Institutions of higher education the luxury management professional planning materials: Luxury Marketing is equipped with the latest case. and each chapter of the key issues that need to be thinking about. for those interested in luxury goods management. especially in the luxury goods marketing personnel will be very helpful. Contents: Chapter 1 luxury Marketing Overview Section 1 luxury industry Development Review Section II luxury Marketing Overview Section 3 luxury Marketing Features Section IV Case Study: brand flagship store of art and technology. a feast for the senses in this chapter the thinking questions Chapter II luxury target market selection strategy first market segmentation macro marketing environment analysis Section II target market selection and positioning strategy for the third quarter luxury market to think of this chapter title Chapter luxury market consumer behavior Section II of the Festival luxury consumer market and consumer groups Consumer groups psychological analysis of the third quarter luxury consumers purchase decision of the fourth quarter Case Study: Chinese tourists buying luxury goods in Europe as if to grab the cabbage think this chapter the title Chapter luxury brand strategy Section 1 luxury brand the second luxury brands basic elements third luxury brand building strategy Section IV Case Study: the mass luxury hereby Kou (Coach) marketing of the Road this chapter. think about questions Chapter luxury section II of the product strategy first luxury product features luxury product line extension strategy Section 3 luxury luxury section V of the Service Strategy Case Study: Vacheron Constantin - the legend of the time. the timeless art of this chapter Chapter Questions the luxury pricing strategies first luxury corporate pricing model Section II luxury corporate pricing strategy Section III Case Study: BMW price level tube think this chapter questions Chapter VII of the luxury goods distribution strategy first luxury distribution channels the type second luxury goods distribution channels established in section III of the decision-making luxury goods distribution channels to select strategic fourth case: Cartier - vigorously expand market territory jewelry emperor think this chapter promotion strategy Section 1 of Chapter VIII of the title luxury luxury promotion strategy Overview Section II luxury advertising strategy third luxury public relations strategy fourth quarter luxury crisis management strategy Section V Case Study: Creative everything - Absolut Vodka creative advertising and marketing thinking in this chapter questions Chapter IX luxury Section III of the promotional products market section II of the new strategy first network marketing green marketing experience marketing the fourth quarter section V of the responsibility of marketing case studies: Estee Lauder - the best luxury skin care on behalf of this chapter. think about the problem The 10th Chinese luxury goods market Overview Section 1 Ch. …