Instant Marketing for Almost Free: Effective, Low-Cost Strategies that Get Results in Weeks, Days, or Hours (Quick Start Your Business)

Benjamin, Susan

ISBN 10: 1402208243 ISBN 13: 9781402208249
Verlag: Sourcebooks, 2007
Gebraucht Softcover

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Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bestandsnummer des Verkäufers S19E-02073

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Without a doubt, developing high-impact marketing strategies is one of the toughest challenges for small and medium businesses.

The world of marketing is in the midst of a revolution, generating great new opportunities for entrepreneurs in Internet, street and stealth marketing. Instant Marketing for Almost Free presents tactics designed to deliver effective marketing quickly and at a low cost:

  • Reaching out to Internet "communities"
  • "Street" and other nontraditional advertisements
  • Email marketing that's not spam
  • And hundreds of other methods

Instant Marketing for Almost Free is a totally up-to-the-minute approach to marketing that will see businesses increasing their profits while reducing their marketing headaches.

Über die Autorin bzw. den Autor: Susan F. Benjamin has brought communications issues to the nation for almost twenty years. Publications from the Wall Street Journal to the Chicago Tribune have featured Susan's novel approaches, while her opinion pieces on language-related issues have appeared in USA Today, the Philadelphia Inquirer, the New York Daily News, Government Executive, and countless others. Her other books include Quick and Painless Business Writing (Career Press, December 2006) and Words at Work: Business Writing in Half the Time with Twice the Power (Perseus, 1997).

As a speaker, Susan has appeared on CNN and National Public Radio and other broadcasts. She has trained over one hundred thousand federal and private-sector employees in numerous venues and has given keynote and other addresses. Her clients have included the Carnegie Mellon Executive Program, the National Geospacial-Intelligence Agency, Liberty Mutual Insurance Group, Fleishman Hillard International Communications, and many others.

A former professor, Susan mentored academics at Harvard University and MIT. She participated in the White House initiative on plain language under the Clinton administration, overseeing the revision of countless documents affecting millions of citizens each year. Her clients included the State Department, Department of Defense, Food and Drug Administration, as well as hundreds of private-sector organizations.

Susan's research includes assessments of organizational communication processes and studies on how language affects reader responsiveness. Articles about these findings have appeared in numerous publications, including Scribes Legal Journal, Government Executive, and Employment Management Today.

Susan studied philosophy and writing at Boston University and Bennington College. She received her master's in writing from Lesley College, where she worked with C. Michael Curtis, senior editor of the Atlantic.

Visit Susan's website at instantmarketingforalmostfree.com.

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Titel: Instant Marketing for Almost Free: Effective...
Verlag: Sourcebooks
Erscheinungsdatum: 2007
Einband: Softcover
Zustand: Very Good

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Benjamin, Susan
ISBN 10: 1402208243 ISBN 13: 9781402208249
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Benjamin, Susan
ISBN 10: 1402208243 ISBN 13: 9781402208249
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Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 2643271-6

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Benjamin, Susan
Verlag: Sourcebooks, Inc, 2007
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Benjamin, Susan
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Benjamin, Susan
Verlag: Sourcebooks Inc, 2007
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