Insourcing Innovation: How to Transform Business as Usual into Business as Exceptional. Dieser Artikel ist nicht verfügbar.Insourcing Innovation: How to Transform Business as Usual into Business as Exceptional

A quick overview of TRIZ and how to use it to make innovation a core competency.

Did you know that many of the world's most successful companies have a secret weapon? It's called TRIZ, or the Theory of Inventive Problem Solving. Another way to think of it is innovation by analogy. For companies like Procter and Gamble, Ford, Exxon, Hewlett Packard, Samsung, Motorola and others, innovation by analogy is a better way to overcome the barriers that stand in the way of product, process and business breakthrough.

Insourcing Innovation demonstrates why innovation should be a core competency of every corporation, and why it's best to cultivate innovation capability from within rather than outsourcing it. The book points out the fundamental flaws of how most companies go about innovating, and details a way to fix them. It also presents the big picture of performance excellence, and shows where TRIZ fits into that picture.

Not often does a book circumvent platitudes to give you the real guts and process for making innovation commonplace. This book does just that, and those who read it will understand innovation for what it should be - not a rare occurrence but a predictable event.

David Silverstein is CEO of Breakthrough Management Group, an international training, consulting and technology firm. David is a highly regarded public speaker and executive coach for innovation, Six Sigma and total performance excellence. He has consulted with DuPont, Electric Boat, Mount Carmel Health System, Northrop Grumman, Siemens, Standard Register, Toshiba and many other companies. David holds a dual B.S. in Mathematics and Physics from Ithaca College and an M.B.A. from George Washington University.

Neil DeCarlo has written or edited seven books and more than 100 articles on business excellence and related methodologies. His latest work is co-author of Six Sigma for Dummies. During his career, Neil has worked with General Electric, McKinsey & Company, Florida Power & Light and many others. He has also worked with Japanese quality expert Dr. Noriaki Kano, and has studied extensively under the original co-architect of Six Sigma, Dr. Mikel Harry. Neil holds a B.A. degree in Psychology from Harding University in Searcy, Arkansas.

Michael Slocum is an internationally recognized scientist, professor, consultant and public speaker. He has used the TRIZ methodology to solve more than 4,000 innovation problems for such companies as KRAFT, BorgWarner, Siemens, General Dynamics, NASA, Clorox, Goodrich and many others. Michael is an editor of the TRIZ Journal and author of more than 80 papers on TRIZ and related subjects. He studied at the U. S. Army Intelligence School and holds a B.S. and M.S. in Electrical Engineering, and a Ph.D. in Physics.