Insights
Rustagi, Nimish
Verkauft von Ria Christie Collections, Uxbridge, Vereinigtes Königreich
AbeBooks-Verkäufer seit 25. März 2015
Neu - Softcover
Zustand: New
Anzahl: Mehr als 20 verfügbar
In den Warenkorb legenVerkauft von Ria Christie Collections, Uxbridge, Vereinigtes Königreich
AbeBooks-Verkäufer seit 25. März 2015
Zustand: New
Anzahl: Mehr als 20 verfügbar
In den Warenkorb legenIn.
Bestandsnummer des Verkäufers ria9798890025616_new
How to spend your money to be happier?
Does being an expert consumer have its pitfalls?
Is more choice among products better than less?
This book aims to shed light on some of the lesser-known insights on consumer behaviour and marketing that can help not just marketing managers to better understand their customers, but also help an everyday consumer understand some simple ways to become a happier consumer.
Through 12 independent and standalone chapters that are backed by solid research, the book delves into different areas of consumer behaviour, marketing and more.
The issues taken up for discussion include -retail therapy and self-worth, consumption and happiness, extent of choice and consumer well-being, consumer expertise and its fallout.
There are other chapters focusing on the impact of the pandemic on consumer behaviour and marketing. Here, the discussion centres on issues of branding, consumption trends, psychology of consumers, and the upcoming retail model.
The book also delves into contemporary issues and trends such as, the spread of the selfie culture, blockchain technology and its use for education, green businesses and imperatives for achieving sustainable development.
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