An Insight to the Marketing Strategies of Select FMCG Brands in India
Kaberi Bhattacharyya
Verlag: LAP Lambert Academic Publishing Feb 2015, 2015
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Neuware - An exclusive analysis of the marketing strategies adopted by selected FMCG brands to negotiate the intensely competitive market in India makes for a thoroughly interesting study. Where new entrants buzz in everyday - for these winning brands to capture substantial shares and remain at the top for almost all their lives have inspired awe for the marketing fraternity at large. This book attempts to breakdown the real-life strategies undertaken by these brands in the framework of established theories. 148 pp. Englisch. Buchnummer des Verkäufers 9783659682247
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Reseña del editor: An exclusive analysis of the marketing strategies adopted by selected FMCG brands to negotiate the intensely competitive market in India makes for a thoroughly interesting study. Where new entrants buzz in everyday - for these winning brands to capture substantial shares and remain at the top for almost all their lives have inspired awe for the marketing fraternity at large. This book attempts to breakdown the real-life strategies undertaken by these brands in the framework of established theories.
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Titel: An Insight to the Marketing Strategies of ...
Verlag: LAP Lambert Academic Publishing Feb 2015
Erscheinungsdatum: 2015
Einband: Taschenbuch
Zustand: Neu
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1. An Insight to the Marketing Strategies of Select FMCG Brands in India
Verlag:
LAP Lambert Academic Publishing
ISBN 10: 3659682241
ISBN 13: 9783659682247
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Buchbeschreibung LAP Lambert Academic Publishing. Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - An exclusive analysis of the marketing strategies adopted by selected FMCG brands to negotiate the intensely competitive market in India makes for a thoroughly interesting study. Where new entrants buzz in everyday - for these winning brands to capture substantial shares and remain at the top for almost all their lives have inspired awe for the marketing fraternity at large. This book attempts to breakdown the real-life strategies undertaken by these brands in the framework of established theories. 148 pp. Englisch. Artikel-Nr. 9783659682247
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