The Insead-Wharton Alliance on Globalizing : Strategies for Building Successful Global Businesses

Beschreibung:

Zustand: Sehr gut | Seiten: 451 | Sprache: Englisch | Produktart: Bücher | A distinguished group of faculty from The Wharton School and INSEAD examine diverse forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. The book offers a multi-faceted view of challenges and strategies for managers in building global businesses. This non-partisan treatment is an important addition to the often strident and heavily rhetorical debates about global business. This timely book should be of interest to managers as well as to policy makers and leaders of non-governmental organizations. Bestandsnummer des Verkäufers 1908996/2

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Über die Autorinnen und Autoren: Hubert Gatignon is Research Director of The Alliance and Director of The Alliance Center for Global Research and Development. Dr Gatignon is the Claude Janssen Chaired Professor of Business Administration and Professor of Marketing at INSEAD and is also INSEAD's Dean of the PhD program.

John Kimberly is Executive Director of The Alliance. Dr Kimberly is the Henry Bower Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology at the Wharton School of the University of Pennsylvania.