ISBN 10: 1906093350 / ISBN 13: 9781906093358
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By and large, corporations of the 21st century have come to realise that their obligations to societies in terms of corporate social responsibility are fourfold: economic, ethical, altruistic and strategic. Meeting these four responsibilities is crucial to their survival in their various markets and industries; it also requires them to rewrite their previously less socially responsible business models in order to do so. All indications continue to suggest that it is those organisations that are perceived to be socially responsible by stakeholders in modern markets that survive and prosper. Corporations have equally realised that by being innovative in all things – including their CSR activities and initiatives – they will add value to the so-called bottom line, to the positive contributions they make to society and to how they are perceived by their key stakeholders.

However, many criticisms have been made of CSR in its current form, often related to the lack of value that it generates within the enterprise and the fact that it offers only a partial and short-term response to the full challenges of sustainable development. The time has come to shift the CSR focus away from risk management towards a more progressive and entrepreneurial approach that seeks to create value and identify sustainable opportunities for strategic innovation.

This book aims to explore, inspire and support creative, innovative and strategic CSR. "Innovation" in this book means new products, services and technologies and, in addition, new organisational and institutional systems, structures and new business models that empower the organisation to advance strategically in an ever more competitive business world.

Both research and practice show that CSR has mainly been approached in terms of value protection and risk management, where the main objective has been to protect companies' existing assets or avoid scandals. Therefore, in many cases where CSR remains at the forefront of business activity, it does not lead to fundamental changes and is not yet integrated as a strategic component where it could create value, generate new ideas and open new opportunities.

How do corporate entities shift their attention from risk management to value creation? This is the key question that this book attempts to answer, both theoretically and empirically as well as through real case studies and experiences.

With contributions from a crème de la crème of scholars from 12 countries, Innovative CSR gathers together a cornucopia of innovative practices that will be essential reading for academics and practitioners alike.

About the Author:

Céline Louche is Assistant Professor at Vlerick Leuven Gent Management School, Belgium. She teaches and researches in the area of corporate social responsibility and sustainability. In her work, she explores the way processes of change take place. Céline s major research interests are in CSR as a factor of innovation and value creation; socially responsible investing (SRI) and stakeholder processes. Before joining Vlerick, Céline worked for five years as a sustainability analyst for socially responsible investment at the Dutch Sustainability Research institute. Céline received her PhD from the Rotterdam Erasmus University. She is a recipient of the 2005 FIR award for the best European PhD thesis in finance and sustainability. She is the author of several articles in both academic and non-academic journals, has contributed chapters to several books on the subject of responsible investment, stakeholder manage¬ment, corporate governance and CSR and has attended and presented papers at several international conferences. She is a member of the academic board of the European Academy for Business in Society, the scientific committee of the International Network for Research on Organisations and Sustainable Development, and the SRI advisory committee of Dexia Asset Management.

Samuel O. Idowu is a senior lecturer in accounting at the city campus of London Metropolitan Business School, London Metropolitan University, where he was course organiser for accounting joint degrees and currently the course leader/personal academic adviser (PAA) for students taking accounting major/minor and accounting joint degrees. He is a fellow member of the Institute of Chartered Secretaries and Administrators, a fellow of the Royal Society of Arts, a Liveryman of the Worshipful Company of Chartered Secretaries and Administrators and a named freeman of the City of London. Samuel has published over 30 articles in both professional and academic journals and contributed chapters to edited collections. Samuel has been in academia for 23 years winning one of the Highly Commended Awards of the Emerald Literati Network Awards for Excellence in 2008. He has examined for the Chartered Institute of Bankers (CIB) and the Chartered Institute of Marketing (CIM) and has marked examination papers for the Association of Chartered Certified Accountants (ACCA). His teaching career started in November 1987 at Merton College, Morden, Surrey; he was a lecturer/senior lecturer at North East Surrey College of Technology (Nescot) for 13 years where he was the course leader for BA (Hons) Business Studies, ACCA and CIMA courses. He has also held visiting lectureship posts at Croydon College and Kingston University. He was a senior lecturer at London Guildhall University prior to its merger with the University of North London in August 2002, when London Metropolitan University was created. He is currently an external examiner at the University of Sunderland, University of Ulster, Belfast, and Anglia Ruskin University, Chelmsford. He is also a trustee/treasurer for Age Concern, Hackney in East London, and he is on the Editorial Advisory Board of the Management of Environmental Quality journal. He has been researching in the field of CSR since 1983 and has attended and presented papers at several national and international conferences and workshops on CSR.

Professor Walter Leal Filho has a PhD and a DSc in environmental technology, plus a honorary doctorate (DL) in environmental information. He is head of the Research and Transfer Centre Applications of Life Sciences at the Hamburg University of Applied Sciences, where he is in charge of a number of European projects. He has authored, co-authored or edited over 40 books on the subjects of environment, technology and innovation and has in excess of 130 published papers to his credit.

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