ISBN 10: 1414496184 / ISBN 13: 9781414496184
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Inhaltsangabe: "Innovation Masters covers the best examples of successful businesses and/or business people that have incorporated or developed a new product, service or technology that help to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (who was successful in carving out new sales channels), Starbuck's (who successfully re-framed a product's relationship to its customer base), or IBM (who successfully shifted an entire company's strategy from providing products to services), will be highlighted.

From Booklist: The target audience for this volume on innovation is undergraduate and graduate business-school students, teachers, and advanced high-school students. Its 100 essays range in length from two to four pages and conclude with a bibliography. Subjects are arranged alphabetically by title, making the general index an essential resource for those seeking a specific innovation or product. According to the book’s introduction, subjects have been chosen as instructive examples of innovation based upon both their impact on society and their successful evolution from idea to marketable product. Most subjects are drawn from the twentieth and twenty-first centuries, with a strong emphasis on technical innovations. Most of the innovations themselves will be familiar to readers (Post-it Notes, Facebook, IMAX, Swanson TV Dinners, Velcro, Wikipedia). The strength of this book is in its supplementation of the basic history of each innovation with a deeper look at the influence each has had on other products and, in many cases, on entire industries. For example, Google’s enormous impact on the market has been well documented, but the technical basis for its commercial success (PageRank, AdWords, and AdSense) has shifted the paradigm for e-commerce and related industries. Two entries about Google focus on these aspects of its innovation.Those considering purchasing this volume should be aware of two factors. First, most of the factual material in the book has been compiled from freely available sources (both print and online) by 10 contributors (with affiliations and backgrounds unstated). Second, some students may find it difficult to navigate this series of essays since they are not arranged in chronological order. Given these factors, the list price seems excessive. Recent titles with similar themes but smaller price tags are American Inventors, Entrepreneurs and Business Visionaries (2011) and The 100 Most Significant Events in American Business: An Encyclopedia (2012). --Jennifer Michaelson

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Miranda H. Ferrara
Verlag: GALE CENGAGE LEARNING Jun 2012 (2012)
ISBN 10: 1414496184 ISBN 13: 9781414496184
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Buchbeschreibung GALE CENGAGE LEARNING Jun 2012, 2012. Buch. Buchzustand: Neu. Neuware - 414 pp. Englisch. Artikel-Nr. 9781414496184

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