Information Architecture for the World Wide Web

Lou Rosenfeld is president of Argus Associates. A leading information architecture evangelist, Lou co-writes the regular "Web Architect" column for Web Review magazine, and has written and edited numerous other books, book chapters, and scholarly articles. Lou also regularly presents at such conferences as Web Design & Development, Internet World, and COMDEX. Lou holds a masters in information and library studies and a B.A. in history, both from The University of Michigan. Luckily for him, the global Internet began to gain steam just after he completed his MILS degree in 1990, giving him a nontraditional setting to try out newly acquired skills in information science and librarianship. While at The University of Michigan, he did get some traditional library experience, and also worked as a researcher at the College of Engineering. In 1993, he founded a popular Internet research service, the Argus Clearinghouse (http://www.clearinghouse.net), based on the principles of librarianship. Before burning out as a doctoral student, Lou designed and co-taught what may have been the first academic courses that dealt specifically with the Internet (at The University of Michigan School of Information and Library Studies, 1993-1994). Lou's favorite hobbies include getting injured while playing soccer, getting injured while playing racquetball, and gardening. Peter Morville is vice president of Argus Associates. Since 1993, he has provided project management and information architecture services to some of the world's largest companies. Prior to joining Argus, Peter worked as manager of online services for Michigan Comnet, where he guided the creation and development of a highly successful online community for nonprofit organizations. Peter has written extensively on the topics of information architecture and information retrieval. Publications include the Internet Searchers Handbook (Neal-Schuman, 1996) and the "Web Architect" column in Web Review magazine. He speaks frequently at national professional conferences such as Internet World, Web Design & Development, and COMDEX. Peter holds a masters in information and library studies from The University of Michigan and a B.A. in English literature from Tufts University. His current research interests include psycholinguistics, knowledge management, and the dynamics of polar bear society. Founded in 1991, Argus Associates (http://argus-inc.com) specializes in information architecture design for large, complex intranets and Web sites. Argus is somewhat unique in that it is staffed by entrepreneurial librarians who are interested in applying the principles of their profession in new venues where they're desperately needed, especially in the mammoth information systems that many large corporations are currently building. Argus helps its clients by creating organization, labeling, navigation, and indexing systems that help users find the information they need. Argus has provided consulting services to a diverse array of clients, including AT&T, Barrons Magazine, Borders Books & Music, Chrysler Corporation, Dow Chemical Company, Encyclopaedia Britannica, and SIGGRAPH.