For marketers, this book is among the most important books written in the last ten years.--Journal of Mariketing Research Influence should be required reading for all business majors.--Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine The material in Cialdini s Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology

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