Titel: The Individualized Corporation: A Fundamentally New Approach to Management
Verlag: PIMLICO. RANDOM HOUSE
Erscheinungsjahr: 2000
Sprache: Englisch
ISBN-10: 0712669817
ISBN-13: 9780712669818
Einband: Paperback
Zustand: Fair
Gewicht: 399 Gramm

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A crucial book for all business people who hope to guide their companies into the 21st century

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A ground-breaking book by two world class professors which argues the irresistible case for a new business strategy - one that is centred on corporate purpose and culture and not on the industrial machine. Using diverse and compelling examples THE INDIVIDUALIZED CORPORATION explains how business leaders must recast the role of managers - by transforming how they behave, not re-engineering what they do. It is above all concerned with revitalising corporate culture by recasting the role of management and returning the core of business's responsibility, participation and contribution to the level of the individual.

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