Divided into three parts, Import Your Ideas first shares the fictional success story of two young importers. This unique narrative illustrates the techniques of importing. In the second section, Pouliot provides a how-to guide for establishing oneself as an importer-delving into every aspect of the business, including financing, negotiating, networking, packing, sourcing, contracting, and communicating. The third part discusses many of Pouliot's personal and unusual experiences working as an importer for almost fifty years, spanning the globe in such countries as Hong Kong, China, Costa Rica, Haiti, Tonga, Turkey, and Taiwan. Import Your Ideas provides a working guide that details the tricks of the trade for importers to understand this business that has the potential to provide many exciting worldwide opportunities and experiences. " Ted Pouliot, an international entrepreneur, businessman, and consultant for a half-century, shares his invaluable experience about what readers need to know and understand about importing from Asia and elsewhere" -Neal St. Anthony, business columnist, Minneapolis Star Tribune

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IMPORT YOUR IDEAS

By Ted Pouliot

iUniverse, Inc.

INTRODUCTION............................................................... xi
PART I Nick and Laura — A Tale of Two Importers............................ 
PART II: Details and Guidelines............................................ 
PART III: My Importing Travels............................................. 
In Conclusion.............................................................. 346

CHAPTER 1

Nick Barton had grown up in a small town in New York State. Hecame from a typical middle class family. His father was a dentist andhis mother an artist. His only sister was a sophomore in high school.Nick had been a star athlete in school and exceptionally popular.

In his early years, Nick never gave much thought to his career,except that it should be challenging and people oriented. As hisgrades were high, he had no trouble getting into Cornell Universityin Ithaca, New York.

Nick's parents never pressed him on a career choice. They knewhe was hard working and encouraged him to pursue a career inwhich he would be happy.

Having graduated from high school Nick was saving as muchmoney as possible for college. While in high school he worked threehours each evening in Nacy's maintenance department. By the timehe'd received his high school diploma, Nick had worked his way upto a job in sales, and he continued working as a salesperson thefollowing summer.

He liked working in the men's department where trends andstyles were constantly being updated. He learned the importance ofdisplay in retailing, and asked the display people many questions.

One day, Nick was hurrying to get to work on time at Nacy's. Hejumped onto the curb just as a sleek, emerald-green Jaguar speddown the street, driven by a distinguished-looking man.

Later that day, he spotted the man he had seen in the greenJaguar walking through the store. The man came into the men'sdepartment and asked Nick about some shirts. Nick pointed out thefeatures of every shirt in the department and even recommendedneckties. The man bought two shirts and two ties. Nick spotted anew sport coat that had just come in that would be perfect for him.The man bought the coat. Nick told him he was Nick Barton, thankedhim and gave him is card. The man then gave Nick his card and Nickwas astounded that it was Mr. Edward Harder, Vice-President ofNacy's Department Store.

Mr. Harder said, "I'm in town for meetings relative to a newstore-wide salesmanship training course and was very impressedwith your salesmanship. Nick, you could have a good future with thestore. I`ll watch your progress."

Nick explained that he was going to college in the fall.

Mr. Harder said he hoped Nick would take courses that wouldhelp his retailing career. Nick really had not settled on a careerchoice. As enjoyable as his summer job was, he knew he didn't wantto work behind a counter all his life.

By midsummer Nick was the top salesperson in the men'sdepartment. Esther and Abigail had worked at Nacy's for twentyyears. They said to Mr. Lewis, their supervisor, "Nick is a salesgrabber."

Mr. Lewis said, "I'll keep a sharp eye on the department." A weeklater Mr. Lewis said to the women, "If you didn't spend so much timetalking to each other, you could spread out and be more receptiveto the customers, which would result in more sales."

Knowing how the women felt, Nick spent some time with them.He explained how his sales approach led to multiple sales. They allgot along better and won a department award.

In the fall Nick went off to Cornell University. Although Nick'scareer goals were focused on Business and Marketing, he foundhimself majoring in a Liberal Arts field for a well-rounded education.He had many bull sessions with the guys in his dorm. They talkedabout the department store and retailing experiences in general.

His good friend, Bill Anderson, was in business and marketing.They had many conversations on real-life experiences not addressedin their textbooks. Bill said, "Nick, do you know the origin of all thoseproducts?"

Nick replied, "In the men's department most of the labels weretagged `Made in China' with a few from Thailand, Bangladesh,Guatemala and other countries."

They talked about whether the big stores went to thosecountries themselves or bought from the traditional importers. Theconversation went on to costing, tariffs and other importing details.They soon realized they didn't have many answers.

* * *

Laura grew up on Long Island, New York. Her father was a set designeron Broadway, and her mother an actress who kept very busy playinga variety of minor and supporting roles. As her parents were oftenworking long and irregular hours, Laura and her younger brotherlearned to keep busy on their own.

Laura was a beautiful, sharp-featured girl with lustrous black hair.Through her parents' contacts she could have majored in acting andlighted up a Broadway stage.

Laura started painting classes in her junior year in high school andsoon her art took up all her spare time. Laura was always interestedin exploring the process in which she could express herself creativelyin painting or related arts.

Her grades were good, but when she started college she had yetto decide on a career. Her parents did not encourage her to followtheir complex lives in the theater.

* * *

Laura Caldwell and Nick had several classes together during theirsophomore year. Laura was leaning toward the jewelry business,while Nick was still thinking about the department store or otherretail trade.

They began dating and found that they had a lot in common.Although they were both raised in small towns in New York, they hadloved occasional trips into Manhattan with their parents.

Their mutual interests in college courses brought them togetheroften for lunch or coffee. Besides a strong physical attraction, theyfound that they both had a desire for careers working with people ina creative business. Before long, their relationship became serious,but they both knew they had to finish school and might be separatedfor long periods of time.

Laura wanted to be involved in all phases of the jewelry business,including the creative element. Laura was fascinated by the factthat all countries designed and produced some type of jewelry.She wondered how many of them exported, how many sold mainlyprecious stones, and how many imported gold, silver, or platinum.Laura also wanted to know how the successful jewelry storesfunctioned. Did she want to be involved only in the wholesale andimporting aspect? Did she want to learn and practice jewelry design?Laura wanted to know everything.

Nick said, "You could work for a jeweler summers and on holidaybreak. I could try to get you a job in the jewelry department atNacy's--that way we could see each other more often."

Laura appreciated Nick's offer but found a summer and holidayjob at Seascape Jewelers in the Hamptons close to her home.The store was located on a picturesque street in a tourist area.The exterior was red brick with elegant coach lamps flanking theentrance. Beautiful glass cases edged in brass graced the interior.An alcove displayed antique and custom jewelry.

The first summer at the jewelry store was more interestingand exciting than she had imagined. She learned the usage of thematerials, and their names, including precious and...

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