Impact of Service Ethics on Organizational Competitiveness in India: A Study on Service Sector Startup and Emerging Enterprises

Ethics concern an individual's moral judgments about right and wrong. The decision to behave ethically is a moral one; employees must decide what they think is the right course of action. When big profits are a company’s largest — and only — concern, their employees and the world in general tends to suffer. Here are companies that have engaged in terribly unethical business practices and are, fortunately, being called out for it. Many a times business houses got involved in unethical business practices to increase profits or to improve their capability in market. Such practices did throughout the world. This urges out the need for studying out the matter. Approaching towards our Focus Group, i.e., Indian Service Sector, which is the youngest and also the fastest growing sector of Economy & having the largest share in the structure & growth of the economy, is the foremost tool of growth and development of nation, we can have. but this sector in recent past in India, has been observed of indulging in unethical behaviour. This study has tried to assess the ethical scenario in Indian Service Sector, especially the Startup and Emerging Enterprises.