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Bibliografische Details

Titel: The Impact of Electronic Mail on Business Processes: And the Relevance of Proper English in This Context
Verlag: Peter Lang Publishing August, 2004
Erscheinungsjahr: 2004
Sprache: Englisch
ISBN-10: 0820460419
ISBN-13: 9780820460413
Einband: Softcover
Zustand: New

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Inhaltsangabe

Based on a variety of methods such as interviews, questionnaires, and corpus-based research, the book investigates the impact of electronic mail on several aspects of organizational behavior. These include, among other fields, e-mail marketing, customer relationship management, and hierarchical structures. Furthermore, the thesis presents research findings which show that diligence - or the lack thereof - can still win - or lose - contracts even in the age of electronic communication. The study deals exclusively with native-speaker communication to exclude any distortions deriving from non-native language problems and inaccuracies. Finally, mainstream e-mail guidelines are examined and compared to the way in which they are handled and perceived in real business life.

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