Titel: The Image of a Company : Manual for ...
Verlag: Architecture Design and Technology Press, London
Zustand: Very Good
Zustand des Schutzumschlags: Very Good
Architecture Design and Technology Press 1990; Large qto size book 224 pages, well illustrated, good to very good in dust jacket slight wear at corners of dust jacket. Note -heavy book ; B&W Illustrations and Colour; 224 pages. Buchnummer des Verkäufers 18343
Inhaltsangabe: A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.
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