Identify Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff Geismar

Tom Geismar

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Sprache: Englisch

Verlag: How Books, 2011

1440310327 / 9781440310324

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Artikelbeschreibung des Verkäufers

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of Everyman. Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a logo prodigy by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.…

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Titel
Identify Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff Geismar
Autor
Tom Geismar
Verlag
How Books
Erscheinungsjahr
2011
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1440310327
ISBN-13
9781440310324

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 20. Dezember 2007

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Erster ArtikelEUR 0,00EUR 9,66
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