Iconography and Electronics upon a Generic Architecture. A view from the Drafting Room.

Venturi, Robert.

Verlag: London, The MIT Press, 1996
ISBN 10: 0262220512 / ISBN 13: 9780262220514
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First Edition. 18.5cm x 24cm. 374 pages with 91 illustrations. Original Hardcover with original dustjacket in protective Mylar. Excellent condition. Includes for example: Vincent Scully/ Donald Drew Egbert/ Armando Brasini/ Frank Lloyd Wright/ Guggenheim Museum/ Thomas Krens/ Anniversary of the Bauhaus/ Learning from Aalto/ Louis Kahn/ The Madison Medal, Princeton University/ Invention to convention in Architecture/ The American Campus in the American Town/ Architecture as Elemental Shelter, the City as Valid Deccon/ Wisdom Vs Trend: The Current Academization of American Architectural Education/. Buchnummer des Verkäufers

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Inhaltsangabe: Robert Venturi is the author of "Complexity and Contradiction in Architecture" and "Learning from Las Vegas" (the latter co-authored with Denise Scott Brown and Steven Izenour) - the one celebrating complexity in architecture, the other the uses of symbolism in commercial and vernacular architecture and signage. This collection of writings in a variety of genres argues for a generic architecture defined by iconography and electronics, an architecture whose elemental qualities become shelter and symbol. Venturi, who along with his partner, Denise Scott Brown, made the vulgar acceptable and found virtue in the commercial, the kitsch and the ordinary, is considered equally as a theorist and an architect who communicates his architectural ideas, formal and verbal. These essays, letters, reports, lectures, manifestoes and polemical texts offer a view from the drafting room - commonsense responses, urgent and diverse, in part a reaction against the conceptualizing of architecture today invaded by other disciplines and made obscure. Seven of the essays were co-authored with Denise Scott Brown. The voice is personal - expounding on the unglamorous side of practice; sometimes vituperative and corrective in addressing clients, theoreticians and critics; often humourous in looking back on past projects and opportunities; instructive in describing early influences and tastes; and reflective in assessing his own impact on the profession. The lead essays can be described as an argument embracing reference and representation in our information age, whose technical basis is truly of our time and whose iconographic basis derives from a long tradition in architecture including hieroglyphic Egyptian pylons, early Christian basilicas, scenographic Baroque interiors, and even eclectic Romantic architecture and 20th-century commercial billboards. The essays include Venturi's 1950 MFA thesis.

Review: While writing a speech about the visual antecedents of the World Wide Web, I came across a copy of Robert Venturi's Learning From Las Vegas, and realized that much of what Venturi has to say in the '50s about Las Vegas architecture had great similarities to the appropriation of physical metaphors in cyberspace, and the compression of space and time into flatspace.

Iconography and Electronics... is a thought-provoking collection of Venturi's essays, screeds, and articles (episodically) exploring the use of electronics in architectural design (despite the title's promise). Regardless of what you think of Venturi's architecture you are sure to be stimulated and challenged by his proposed marriage of the physical and the digital. However, if you've not read much architectural theory before, be forewarned: Venturi, like most in his field, prefers a turgid and dense style that sometimes seems to be the illegitimate spawn of early 20th century continental philosophy and MFA thesis proposals. Nonetheless, this book is Recommended.

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Bibliografische Details

Titel: Iconography and Electronics upon a Generic ...
Verlag: London, The MIT Press
Erscheinungsdatum: 1996

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