Hustle Harder, Hustle Smarter: A Hard-Hitting Story of Survival, Success, and Reinvention in Music and Business

NEW YORK TIMES BESTSELLER

For the first time, Curtis “50 Cent” Jackson opens up about his amazing comeback—from tragic personal loss to thriving businessman and cable’s highest-paid executive—in this unique self-help guide, his first since his blockbuster New York Times bestseller The 50th Law.

In his early twenties Curtis Jackson, known as 50 Cent rose to the heights of fame and power in the cutthroat music business. A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin’s family. The series quickly became “appointment” television, leading to Jackson inking a four-year, $150 million contract with the Starz network—the most lucrative deal in premium cable history.

Now, in his most personal book, Jackson shakes up the self-help category with this unflinching guide to entrepreneurship, offering unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers “fear nothing and you shall succeed,” Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson’s street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback and learn to flow with the changes that disrupt their own lives.

How did he orchestrate one of the greatest comebacks in entertainment history?

• Heart of a Hustler: Learn why passion is the fuel that drives every success story and how to keep your motor running, whether you’re on the streets or in the boardroom.
• Street Smarts, Corporate Savvy: Discover how the lessons learned from the corner can be applied in corporate America to outmaneuver the competition and build a powerful, loyal team.
• Evolve or Die: Jackson shares why his ability to pivot―from music to television―is the key to long-term relevance and how to adapt when the world changes around you.
• The Power of Perception: Master the art of shaping your own narrative, projecting the confidence that attracts opportunity, and making the world see you the way you want to be seen.

50 Cent, born Curtis James Jackson III, is an award-winning rapper, entrepreneur, actor and producer from Queens, New York. Recognized as one of the most talented and prolific music artists of his time, the Grammy Award winner rose to fame with his record-shattering debut album “Get Rich or Die Tryin'” and has since sold more than 30 million albums worldwide and been awarded numerous prestigious accolades. Jackson has leveraged his star power to cross over with unparalleled success as an entrepreneur, actor and producer. From “Get Rich or Die Tryin'” being one of the fastest selling albums in history to creating one of the most influential deals in hip-hop with the sale of Vitaminwater, Jackson continues to break records. He currently has the biggest premiere of a series ever on Starz with “Power Book II: Ghost.”

Jackson has carved out a thriving television and film career as both a best in class producer and star. In 2005, he founded G-Unit Film & Television Inc., which has produced a wide range of content across numerous platforms and sold a myriad of shows to various networks. Among these is the critically-acclaimed #1 show on Starz, Power, in which he not only co-starred but also served as executive producer and director. He has successfully focused on the expansion of the Power universe with spinoffs Power Book II: Ghost, Power Book III: Raising Kanan and Power Book IV: Force. G-Unit Film & Television also produced ABC's For Life, is currently in production on season three of the hit series, Black Mafia Family, for Starz and recently released the Black Mafia Family docuseries. In 2023, Jackson announced a non-exclusive multi-project development deal with FOX. G-Unit Film & Television is also in development on the scripted series Fightland and Queen Nzinga for Starz as well as Trill League at BET+. Untitled is in development for Paramount+ with Chad Stahelski attached to direct. Lady Danger starring Nicki Minaj is set at Freevee. G-Unit Film & Television recently released Hip Hop Homicides on WeTV. Jackson is also expanding into the podcast space through his new G-Unit Audio banner with the return of Surviving El Chapo: The Twins Who Brought Down a Drug Lord in partnership with iHeart Media and Lionsgate Sound. The company is also building out its feature slate, starting with a three picture horror deal as a collaboration with horror phenom Eli Roth and 3BlackDot and Expendables 4 upcoming with Millennium and Lionsgate.

 The exceptional businessman has served as CEO of G-Unit Records since its inception in 2003 and has since signed a host of multi-platinum artists. In 2003 Jackson launched the G-Unity Foundation to support programs that foster social and leadership skills in young people living in cities nationwide. Jackson also continues to widen his brand, and in 2016, launched luxury wine and spirits company, Sire Spirits, that owns Le Chemin du Roi Champagne and Branson Cognac. Jackson is the author of seven novels, which includes three New York Times Best Sellers: “From Pieces to Weight,” “The 50th Law with Robert Greene” and “Hustle Harder, Hustle Smarter.”

Additionally, in January 2020, Jackson received a star on The Hollywood Walk of Fame as well as was awarded a NAACP award for Best Director in a Drama Series. In 2023 Jackson embarked on a global tour “The Final Lap Tour” with over 103 shows across 35 Countries which kicked off in North America and continued through Europe, and Australia with over 1 Million tickets sold.