Inhaltsangabe
From successful financial consultant Bill Good, a new business book that updates his proven prospecting system for today's sales environment and explains how to find and cultivate clients in an era when cold calls are forbidden.
Críticas
Michael E. FitzpatrickAgency Manager, The Equitable Financial ServicesWe're enjoying wonderful success following Bill's system. His revolutionary book should be required reading for anyone in sales. Richard W. HaskinClu, Director, Agency Development, Prudential Insurance CompanyDynamite book! Bill Good's approach is the wave of the future in telephone marketing. By following his approach, salespeople can triple their results. Al Ries, ChairmanTrout & Ries Advertising, and Coauthor of "Positioning and Marketing Warfare"Bill Good has written more than a brilliant textbook on telephone marketing. He has also written a hook that will help marketing people of all disciplines understand the critical importance of timing. Carter KnappVice President, Member Services and Former National Director of Training, Realty WorldThis book shows an approach that salespeople who hate pressure and force and rejection can use to get more appointments in less time and with less emotional stress on themselves. This is the civilized way to prospect. Robert A. LeoExecutive Vice President and Director of National Sales, Shearson Lehman/American ExpressWithout question, Bill Good is one of the country's foremost experts in the area of building new business. With his proven and practical strategies, anyone taking the time and effort to work his methods must achieve success. Jack KempSenior Vice President and Training Director, Dean Witter ReynoldsBill Good's simple approach to telephone prospecting has helped us create spectacularly successful account executives. Every account executive should now read his book and every sales manager who understands that his or her job is to make successful salespeople should read it too. "Finally a selling system that doesn't depend on psyching up your ego. Bill has created a system that really works. Good is great."-Al Ries, co-author of "The Origin of Brands" "What I learned from Bill Good has made me a multimillionaire."-John F. Reutemann, Jr., CLU, CFP(R) Tax and Financial Management Consultant "Thanks in part to Bill Good's first book on prospecting I have been part of Wall Street's "Number 1 Team." Read "Hot Prospects" and learn how to work your way up the sales ladder."-Ira Walker, Senior Vice President - Investments, UBS Financial Services Inc. "If you want your sales to pick up, you need to pick up this book. Crack it open and get ready to work! Bill Good, the master of marketing and prospecting, will walk you down the road to success."-Chris Gardner, CEO, Chris Gardner International Holdings, bestselling author of "The Pursuit of Happyness" "When it comes to prospecting and marketing, Bill Good is the master. He prospected me until I had a one inch thick file of "Bill Good letters" and he had me sold. Bill Good taught me and mentored me to master my own unique system of prospecting. I have no doubt "Hot Prospects" will help you live and finish rich -- it certainly has helped me. Find what you like and apply it today!"-David Bach, # 1 "New York Times" bestselling author of "The Automatic Millionaire" and "Go Green, Live Rich" "Bill Good's approach and thinking helped propel my career as a financial advisor at Merrill Lynch and enabled me to move into sales management. Read "Hot Prospects" and Bill Good will help you do what I did."-Keith A. Vanderveen, Midwest Regional President, Wachovia Securities "As the founder and chairman of Bill Good Marketing Inc., Good is no stranger to the grueling prospecting process. His 30-year-old company...is a leading marketing consultant firm for the financial services industry. In "Hot Prospects," Good reveals his firm's proven techniques for finding the hottest prospects on the market... If you're tired of reading "feel-good" motivational books and want some modern sales techniques you can really sink your teeth into, this may be the book for you."-- Amy Bell, "Agent Sales Journal," September 2008 Jack KempSenior Vice President and Training Director, Dean Witter ReynoldsBill Good's simple approach to telephone prospecting has helped us create spectacularly successful account executives. Every account executive should now read his book and every sales manager who understands that his or her job is to make successful salespeople should read it too. Robert A. LeoExecutive Vice President and Director of National Sales, Shearson Lehman/American ExpressWithout question, Bill Good is one of the country's foremost experts in the area of building new business. With his proven and practical strategies, anyone taking the time and effort to work his methods must achieve success. Carter KnappVice President, Member Services and Former National Director of Training, Realty WorldThis book shows an approach that salespeople who hate pressure and force and rejection can use to get more appointments in less time and with less emotional stress on themselves. This is the civilized way to prospect. Al Ries, ChairmanTrout & Ries Advertising, and Coauthor of "Positioning and Marketing Warfare"Bill Good has written more than a brilliant textbook on telephone marketing. He has also written a hook that will help marketing people of all disciplines understand the critical importance of timing. Richard W. HaskinClu, Director, Agency Development, Prudential Insurance CompanyDynamite book! Bill Good's approach is the wave of the future in telephone marketing. By following his approach, salespeople can triple their results.
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