Titel: Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Verlag: Adams Media Corp
Erscheinungsjahr: 2006
Sprache: Englisch
ISBN-10: 1593375166
ISBN-13: 9781593375164
Einband: Paperback
Zustand: Very Good
Gewicht: 299 Gramm

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Discover the 16 hot buttons that drive consumer behaviour. This work brings consumer behaviour down to a practical level, showing readers how to identify and 'push' consumer hot buttons. Consumers buy products for two reasons, the rational reason and the real reason. "Hot Button Marketing" shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's, even if it's a so-called parity product.

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