Hospitality and Tourism Marketing

Sunil Sharma

Verlag: Akansha Publishing House, 2005
ISBN 10: 8183700179 / ISBN 13: 9788183700177
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Beschreibung:

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Hospitality marketing is part of a larger industry known as travel and tourism. It includes processes such as purchasing food and restuarant supplies, suggesting fries to go with that burger, doing what it takes to satisfy the customer and the company and advertising and promoting specila room rates to increase business. About Author : Sunil Sharma, a renowned teacher, is a masters degree holder in tourism and hospitality management. In his diverse professional career, he has been associated with a number of academic institutiosn and wellknown research organisations. Widely travelled all over the world, he has participated in a number of natioanl and international conferences. As a prolific writer he has published a large number of articles on tourism development, hospitality and hotel management in professional journals of repute. Contents : Preface Basics of Marketing Market Analysis Tourism Marketing Growth in Hospitality Service Destination Marketing Nature and Types of Hospitality Marketing Customer Relationship Management Web-based Marketing Strategies Directions for Hotel Managers Bibliography Index Printed Pages: 281. Buchnummer des Verkäufers 62488

Bibliografische Details

Titel: Hospitality and Tourism Marketing
Verlag: Akansha Publishing House
Erscheinungsdatum: 2005
Einband: Hardcover
Zustand: New

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Verlag: SAGE Publications Inc Feb 2008 (2008)
ISBN 10: 1412946875 ISBN 13: 9781412946872
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Buchbeschreibung SAGE Publications Inc Feb 2008, 2008. Taschenbuch. Buchzustand: Neu. Neuware - With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. 488 pp. Englisch. Artikel-Nr. 9781412946872

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Philip Kotler
Verlag: Pearson Higher Education Sep 2016 (2016)
ISBN 10: 1292156155 ISBN 13: 9781292156156
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Buchbeschreibung Pearson Higher Education Sep 2016, 2016. Taschenbuch. Buchzustand: Neu. Neuware - Englisch. Artikel-Nr. 9781292156156

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Roberta Minazzi
Verlag: Springer-Verlag Gmbh Nov 2014 (2014)
ISBN 10: 3319051814 ISBN 13: 9783319051819
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Buchbeschreibung Springer-Verlag Gmbh Nov 2014, 2014. Buch. Buchzustand: Neu. Neuware - This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the 'digitization of word of mouth' via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies. 163 pp. Englisch. Artikel-Nr. 9783319051819

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