A Holistic Approach to Communication

A.A. Khan, Alok Jain, B. Utpal & Qamar Talat

Verlag: Adhyayan Publishers & Distributors, 2009
ISBN 10: 8184351291 / ISBN 13: 9788184351293
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Since the last few years, effective communication has become the catch phrase for Professional and organisational efficiency. In fact, communication is as essential a part of our everyday life as the three basic needs food, Clothing and shelter. Communication process, at the outset, involves the germination of an idea. Response to the idea with judicious Employment of resources within sociocultural, political, and linguistic Framework completes the process. The last decade of the twentieth century witnessed a boom in communication Technology bringing forth tremendous change in the living standard of the masses. The change is seen in dress, disposition and Language of the people across all walks of life. Globalisation has made the process all the more complicated. This complexity poses several challenges and demands well structured strategy from both parties the sender and the receiver. In a Country like India which has mind boggling socio-linguistic and socio-cultural diversity, demands on the communicating parties become even more intense. Inter Cultural communication, problems associated with the acquisition of a foreign language, the gulf between the haves and the have nots, accessibility of modern means of communication; all act as potential barriers to effective communication. However, the Indian Society with its multiplicity also presents an exciting field to explore. India being a multilingual society, correct acquisition of English-the language of global communication assumes great importance. Proficiency in the use of a language requires familiarity with its Structural and functional aspects. Structural aspect of a language refers to its grammatical accuracy, whereas functional aspect refers chiefly to the use of language as a medium of speech. Other aspects such as content, emotional integrity, Technical and cultural milieu, all define the success or Failure of the communication process. Printed Pages: 194. Buchnummer des Verkäufers 36646

Bibliografische Details

Titel: A Holistic Approach to Communication
Verlag: Adhyayan Publishers & Distributors
Erscheinungsdatum: 2009
Einband: Hardcover
Zustand: New

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Gi-Soon Song
Verlag: Peter Gmbh Lang Mrz 2003 (2003)
ISBN 10: 3631506228 ISBN 13: 9783631506226
Neu Taschenbuch Anzahl: 1
(Einbeck, Deutschland)

Buchbeschreibung Peter Gmbh Lang Mrz 2003, 2003. Taschenbuch. Buchzustand: Neu. Neuware - Despite the plethora of discussions on the potentials of information and communication technologies (ICTs) for development, efforts to bridge the so-called digital divide have suffered from the lack of convincing evidences of the positive impact of the new technologies, especially on rural areas and households. The present study aims at identifying and measuring the positive impact of ICTs on rural households through a holistic approach integrating national, project and target group level analyses. With a case of the Rural Telecommunications Project in Lao PDR, the impact of telephone, the most basic ICT, was investigated at three different levels. The project level analysis reveals that the Rurtel service is efficient and sustainable, and has benefits for rural residents comparable to other infrastructures. The target group level analysis applied propensity score matching and regression analysis, and the results confirm the positive and pro-poor impact of telephone use on household welfare. Despite these contributions, investment in telecommunications has not been substantial. The government should commit itself to expanding the network to rural areas by setting up «universal access» of telephone service, which seem to be an appropriate technology for rural population considering the current conditions for ICT deployment. 192 pp. Englisch. Artikel-Nr. 9783631506226

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