Titel: How Hits Happen: Forecasting Predictability in a Chaotic Marketplace (Business Essentials S.)
Verlag: Texere Publishing
Erscheinungsjahr: 2000
Sprache: Englisch
ISBN-10: 158799027X
ISBN-13: 9781587990274
Einband: Paperback
Zustand: Very Good
Gewicht: 240 Gramm

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Why do some products or services turn out to be 'hits', whilst others fail to make an impact on the market? Leading marketing consultant Winslow Farrell offers a powerful approach to uncovering the hidden patterns behind business successes and 'hits'. By applying new ideas from science to modern business problems, Farrell sheds light on the complex world of consumer behaviour. In doing so, he helps managers and entrepreneurs to identify the patterns and forces that lead to a 'hit', and the triggers that will enable businesses to capture and sustain that 'hit'.

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