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Bibliografische Details

Titel

The Highly Effective Marketing Plan (HEMP): A proven, practical, planning process for companies of all sizes

Verlag

Prentice Hall

Erscheinungsjahr

2004

Sprache

Englisch

ISBN-10

0273687867

ISBN-13

9780273687863

Einband

Softcover

Auflage

01.

Zustand

Gut

Verk�uferkataloge

Kleinunternehmen

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Inhaltsangabe

A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.

HEMP is a straightforward, simple, 17 step plan which you can use to address your problems and opportunities whatever their size, whatever your business, whatever sector you operate in. And it's tried, tested and proven.

Each step is detailed within the book with explanations as to why each step is necessary. Also, the benefits of completing the process sequentially are highlighted.

This is the book that will help you to:

create a highly effective marketing plan that works – in just one hour!

learn from the relevant case studies and examples and apply these to your business

really understand your business and what it is that makes people buy from you

identify the real obstacles to your plan – and how to overcome them

gain tips for how to make sure your plan is successfully implemented

�ber die Autorin bzw. den Autor

Peter Knight has run small, medium and large companies and today is Founder & Chairman of Phoenix plc, a marketing communications agency which works with clients including Motorola, First Choice, Laing, Harry Ramsden's and many more. Phoenix employs 60 people at The Chapel of Ideas – a converted church – all of whom are engaged in effective communications via all media.

Peter is a TEC International speaker and won the speaker of the year award in 2002. He regularly is engaged by clients to speak and facilitate at conferences, business retreats & strategy planning workshops, and he also contributes to several trade publications.

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