Titel: High Technology Europe. Strategic Issues for...
Verlag: Blackwell, Oxford
Zustand des Schutzumschlags: Dust Jacket Included
Über diesen Titel
High technology industry is fiercely competitive, fast moving and international. There is a pressing need for European managers, technologists and governments to understand the strategic strengths which can create competitive advantage in a global market. "High Technology Europe" addresses the key issues for European firms, using the latest information from a pan-European and international analysis. To understand successful firms, and the problems of remaining on terms with American and Japanese competitors the critical areas for excellence are brought into focus as the following criteria. The need for global competitive - competition is worldwide, and the technologies needed are increasingly interrelated. Creating long-term competitive advantage - the strengths required in financial, organizational, strategic and innovation management are fully described. International cooperation - European firms may find that "internationalizing" from a "national" base is a significant competitive problem, whereas the American and Japanese models described show how this may be more easily achieved from a "continental" perspective. Research and innovation - how do firms exploit research, and the fruits of collobation in developing products across technological borders. The results on which the book is based give clear guidelines to the strengths and perpectives European firms will need to develop, and an honest assessment of the problems which must be faced when global competition and technological progress are moving faster than Europe's own efforts at unification.
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